https://www.aninternetreference.com/home daily 1.0 2022-06-27 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/f49f1e61-0d5c-4361-8b00-fc91fc85514d/redditcomments.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/300f4425-d7f7-4fa3-bdee-08e70a1721bb/joefedererthumbnail.png home - Meet our founder [An Internet Reference] founder Joe Federer is a social strategist and creative with over a decade of experience building social presences for major brands. Joe built social creative and strategy teams at agencies like Ketchum PR and Energy BBDO before joining Reddit as Head of Brand Strategy. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/dd5f61d9-c62b-421e-9715-6cc063307bc2/digiday.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/f1f329a9-e9b9-4a38-b1c6-a7ed4594e9b2/TheHiddenPsychologyOfSocialNetworksCover.jpg home - The Hidden Psychology of Social Networks Joe’s first book was published by McGraw-Hill in October 2020. It has since been recognized as a must-read for strategists by publishers like ReadWriteWeb, LinkedIn, Social Media Week, and many others. In it, Joe outlines his approach to building social strategies using frameworks derived from evolutionary biology and psychology. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/12f06c9b-5cab-4713-a8ea-6538ed7e0d3d/adweek.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/7a83fddb-4719-4605-8cc4-01e9d3062232/muse.png home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/7a738b39-f0e0-4cbb-85e4-3c7d0f4c76c9/Fig+1.+Memes+vs+Genesv2.jpg home - Social media is an evolutionary landscape of ideas In 1976, Richard Dawkins coined the term “meme” in his book The Selfish Gene. In an evolutionary biology sense, a meme is simply a “unit of idea” or of culture. At the heart of every social media strategy is an idea that needs to be shared—the brand meaning or value. Every idea online is a “meme”, but a select few of them manage to propagate extremely successfully. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/8ec48c98-a4ee-499e-ab86-fd25a97e8869/Fig+4.+Online+Selves.jpg home - Every day, millions of ideas compete in an evolutionary struggle for attention “Hi…” on Facebook means something different than “Hi…” on LinkedIn. Why? The context in which our message is shared carries just as much meaning as the content itself. In order to build an informed social media strategy, we should first understand the mindset of the people we’re trying to reach. If we understand why people are on a given social network in the first place, we can better predict the kinds of content that will resonate with them. How and to whom we’re connected on a social network changes how we participate. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/70288f7e-e2c0-4364-b3a3-ad2480e9745a/Fig+9.+Right+vs.+Left+Brainv2.jpg home - A great social strategy balances storytelling with tangible brand behaviors As brands and content creators, we tend to be pretty good at telling stories. There is no shortage of beautifully written, shot, and edited brand videos. But many of them fail to resonate the way their creators hope. Why? Rarely do brands behave in accordance with what they say. Building a brand in an age dominated by social media requires that we do more than say who we are—we have to live it out. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/aa07667a-70f8-4597-bb0f-c5c3347526a6/simplecasestudyimagesv2.001.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/bf4195e9-e573-48ec-a19a-dae2f17ca56b/simplecasestudyimagesv2.002.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/a2208608-80f7-4fa5-8834-2974a08d195a/simplecasestudyimagesv2.003.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/8343bbf4-477d-4ef2-ba2a-f4a443125819/simplecasestudyimagesv2.004.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/5abc30d7-fcda-499b-aeae-e86289a4d362/simplecasestudyimagesv2.005.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/3305c10a-a4d6-4eae-974c-8e0ea9157fcc/simplecasestudyimagesv2.006.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/adae788a-f604-417c-ac35-213ca89e6fc3/simplecasestudyimagesv2.007.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/186c603e-fef1-4745-a96c-0fb865be79c8/simplecasestudyimagesv2.008.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/9aaad565-0aa0-49c3-8405-cf4242580fcb/simplecasestudyimagesv2.009.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/317b468e-b582-4763-b8d8-81b0a630f41c/simplecasestudyimagesv2.010.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/f7ee654d-b16d-41c7-a100-e91c49cd478a/simplecasestudyimagesv2.011.png home https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/d7c2d7a6-b975-4e5f-8d94-fced20dd26d1/simplecasestudyimagesv2.012.png home https://www.aninternetreference.com/work daily 0.75 2022-05-03 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609626169891-0JCSFC35IZ745UO71SZV/communityengagement.png Work Community Management & Engagement We bring brand voices to life in ways that build the brand, drive performance, and speak the local languages. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609626267968-U3HPBMBUY8H1YGQT0NLC/creativeservices2.png Work Creative Services & Collaborations We build custom creative that’s designed grab attention and add value in social environments—or we can partner with your creative team / agency to build something together. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609625964710-JG6L3OLZFR590JRT9BG8/mediamanagement.png Work Media Management We help identify where we can best target your audience and how to reach them with a synergistic paid and organic approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609630445999-CJDWSBIIY941D0SJZMIY/brandlogos.png Work https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609640208148-HZHZEPNCSRH6OZKQBO9U/jpfsnoophoto.jpg Work https://www.aninternetreference.com/work/cozmo monthly 0.5 2021-01-02 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609559022639-NHQ8D8EVOMX6LOYDKI7M/gaming.png Work - Cozmo Gets Lost in Reddit r/Gaming where Cozmo played a throw-back-style text-based dungeon crawler. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609558714122-XR8ZJ1KRH7RWMZN76L41/showerthoughts.png Work - Cozmo Gets Lost in Reddit r/Showerthoughts based on the community dedicated to “sharing those miniature epiphanies you have that highlight the oddities within the familiar.” https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609558892187-UUJFNJ9OBIJH5KC00YX5/whatcouldgowrong.png Work - Cozmo Gets Lost in Reddit r/WhatCouldGoWrong where Cozmo flung himself on a trebuchet (Reddit’s favorite siege weapon) into a target. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609557609998-P1KWATPDWNWCALDJNSBK/MemeEconomy.png Work - Cozmo Gets Lost in Reddit r/MemeEconomy based on the Reddit community that “trades” memes on a mock stock market. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609541750086-AX5QPPONXD2LT8GSKNLP/image-asset.png Work - Cozmo Gets Lost in Reddit https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609541708870-DNUEQK1PMPXXPJJ1CUYI/adage.png Work - Cozmo Gets Lost in Reddit https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609541658976-XA6KW9GJ24JZYUV7Z2KE/FASTCOMPANY.png Work - Cozmo Gets Lost in Reddit https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609540725140-026R8ZS3KYDCG25NIV4X/cozmocomments.png Work - Cozmo Gets Lost in Reddit https://www.aninternetreference.com/work/audi monthly 0.5 2020-12-20 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608499325834-427F7WP33KFHV7JDIZC4/digidayarticle.png Work - Hosting Audi's Think Faster AMAs at 140+ MPH https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608499436902-BDQ83WUOH44P1F8ZSDGX/thedrivepress.png Work - Hosting Audi's Think Faster AMAs at 140+ MPH https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608499272324-3UCS29AXWF50Y32X4XX9/adagearticle.png Work - Hosting Audi's Think Faster AMAs at 140+ MPH https://www.aninternetreference.com/work/adobe monthly 0.5 2021-01-02 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609622355053-ML5WCZZSWOTNM4MZGEY0/comments1.png Work - Adobe's Community Graffiti Canvas: r/Layer https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609622376216-2L0XQRQP3XKK4WADF8Y1/comments2.png Work - Adobe's Community Graffiti Canvas: r/Layer https://www.aninternetreference.com/work/ziploc monthly 0.5 2020-12-18 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608187588124-775S5BN2NJ0W1XQD7AWO/ziploc2.png Work - 1,000,000+ Shares on Ziploc’s Facebook Ads https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608187553637-QZBTD1BO364HYZKLHZM6/ziploc1.png Work - 1,000,000+ Shares on Ziploc’s Facebook Ads https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608187619525-14LB66V7AB757ALRFW44/ziploc3.jpg Work - 1,000,000+ Shares on Ziploc’s Facebook Ads https://www.aninternetreference.com/work/thehiddenpsychologyofsocialnetworks monthly 0.5 2021-01-01 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607814165237-NW8OZ8BZ3BO7SGXFYL02/TheHiddenPsychologyOfSocialNetworksCover.jpg Work - Our Approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607814413966-UU7D8RHQGIMJ3551LC5E/Fig+1.+Memes+vs+Genesv2.jpg Work - Our Approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607814899372-AYRMK7AL7RF9D14PNNW9/Fig+5.+Freudian+Iceberg.jpg Work - Our Approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607815353640-E7IHGPT9QSLV5FVEF8JN/Fig+9.+Right+vs.+Left+Brainv2.jpg Work - Our Approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607815439295-E457XF8879VGM5SNUSJ6/mgh.png Work - Our Approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607815536619-DH45992CM5522W3WD3KY/amazon.png Work - Our Approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607815499301-5RUP5HBD7T67XPK7V1FI/walmart.png Work - Our Approach https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607815903344-TJQVQT7F15373WG4GUL8/barnesandnoble.png Work - Our Approach https://www.aninternetreference.com/work/howwestarted monthly 0.5 2021-01-03 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607892581931-PHJX6MLW122AJMNCV2DL/muse.png Work - How We Started https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607826957025-QQNQ9EMU9D964WLHG6JD/conferencephoto.jpg Work - How We Started https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607892394654-6IHYML6UWAV8S408MUYK/adweek.png Work - How We Started https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607892438903-UQ90Q17LWR6LDVL30D3D/digiday.png Work - How We Started https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609641745380-J739A0XVUFCW6N6AJ19T/letmebeyourguide.jpg Work - How We Started https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609642312667-KODUW6CFKRW3K337ANY9/browsericonv2.png Work - How We Started https://www.aninternetreference.com/work/reddit monthly 0.5 2021-01-02 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609620143803-0QZM4D4EC6A8GC7URSV6/mediamanagement.png Work - How We Partner with Reddit Media Management We build custom audiences to test against different creative variations to find your target audience on Reddit https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609620334463-6MAE38S55O28BVCUEB2F/creativeservices2.png Work - How We Partner with Reddit Creative Services & Integration We both create custom content and partner with internal creative teams/agencies to develop top-performing Reddit ads. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1609620202015-Q7B737HLN1E0XMU8UTDL/communityengagement.png Work - How We Partner with Reddit Community Engagement We identify organic communities and help brands engage in authentic, value-adding ways. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608009641354-CR889XQU8QUD030Q8FDM/redditstats.png Work - How We Partner with Reddit Source: Reddit, Inc. https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607931790884-AZQIQMSZ98DEPNI93MKN/redditmap.png Work - How We Partner with Reddit Source: http://www.randalolson.com/2014/10/27/the-reddit-world-map/ https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607931435855-EIPF17VT1RD7YHY42VQK/trustgraphv3.png Work - How We Partner with Reddit Source: https://www.ypulse.com/2019/09/18/ypulse-x-reddit-whitepaper-the-power-of-community/ https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1607932696005-QBVBYRHSEVA1D9K47M1I/valuegraph.png Work - How We Partner with Reddit https://www.aninternetreference.com/work/hellotushy monthly 0.5 2020-12-18 https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608093397056-MFJTUM8AVJQTTY8N67U0/Q3-static-wojak.jpg Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608092795097-C3SMXHYKVA8P4RVFTC5L/comment2.png Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608092817550-TYBM6CDRMKHCY2OIYM27/comment3.png Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608094209191-UPRAUDROI65RNDB1LPO3/comment4.png Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608093514469-1F567AKYCYSJP3L39Z4W/2-banned.jpg Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608092419870-JPFK6VFVU9YXQVSTBGHX/fellowkidspost.png Work - How Hello TUSHY became Reddit's favorite bidet Hilariously, this thread got us banned from r/FellowKids for a year (but not before we hit the Front Page with 17,000+ upvotes!): https://www.reddit.com/r/FellowKids/comments/h0gz8h/we_made_this_to_promote_on_reddit_and_we_know/ https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608093494428-HG1E3BJ8GEGYX3H9C1ZF/4-buttmud.jpg Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608093315671-A5HIJJXR7SKJGBJVLPFA/1-doge.jpg Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608093351783-9E0O0OCKTP4MBEL26PLC/9-hasbeen.jpg Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608092772949-XYUKBJBMUUKKHC3LJY1T/comment1.png Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608093463204-4C6J2SO1UZ1CGEFA22L3/E3-voting.jpg Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608094257080-OAKA1Y4R3HPZPNBFF6ZZ/comment6.png Work - How Hello TUSHY became Reddit's favorite bidet https://images.squarespace-cdn.com/content/v1/5fd513b809beee0f3b1df99a/1608094238027-BO1XEAUQ2KVSDAF7RWUG/comment5.jpg Work - How Hello TUSHY became Reddit's favorite bidet https://www.aninternetreference.com/work-1 daily 0.75 2020-12-12 https://www.aninternetreference.com/work-1/chotto-motto-c5lre monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733875608-95MWCYS1K9V1QJ54GXRP/menu-1+copy.jpg Work - Chotto Motto https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733876311-SCKRZMAZHC0PUFWSBGJ8/menu-2.jpg Work - Chotto Motto https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733863132-CB3G8OW6UNHXJGPI85GX/business-card-grid.jpg Work - Chotto Motto https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733862714-GZS50SX9L6K38OSPOB00/website-1.jpg Work - Chotto Motto https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733861319-H58UCPIMY42XNBWFTQ20/website-2.jpg Work - Chotto Motto https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733860698-B78ZUJQF8A1QEK102KJD/website-3.jpg Work - Chotto Motto https://www.aninternetreference.com/work-1/brine-9kh54 monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733619820-6P5YUB8XDOIKMJSE9QFK/pickles-editorial-green.jpg Work - Brine https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733627181-RITMMPDJCJEAEFTGVCAF/pickles-editorial-pink.jpg Work - Brine https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733630810-T3LDLUWTCEMY858SXF6U/pickles-editorial-blue+copy.jpg Work - Brine https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733632831-RESJUNM5BYFXXZXU3O1D/pickles-editorial-yellow.jpg Work - Brine https://www.aninternetreference.com/work-1/decoded-h2rzm monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561737942408-AJYL6BP9D9CLCMXPDIS0/illo-portrait-copy.jpg Work - Decoded https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561737942601-DC7FVP3J58FG11W3CRLD/illo-portrait-head-copy.jpg Work - Decoded https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561737942467-RX5BJLDMKDIA11W173N2/illo-portrait-numbers-copy.jpg Work - Decoded https://www.aninternetreference.com/work-1/the-ruse-xycs3 monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561734325555-UGATCKWB3GDSKL5Y6NZS/novel-final.jpg Work - The Ruse https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561734325512-3W8Z66XWFJI95A9MD0DO/novel-front.jpg Work - The Ruse https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561734325895-I7NWEJLH2YW7DYHFNGMG/novel-back.jpg Work - The Ruse https://www.aninternetreference.com/work-1/american-portraiture-ma5e7 monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733236334-KUSVPLJH8M6RZ7I8UDM4/american-portraiture-2.jpg Work - American Portraiture https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733236168-MYDNDZRCV0FP4DYFEJXB/american-portraiture-1+copy.jpg Work - American Portraiture https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733236499-QA6FWKR80L06VKKZN005/american-portraiture-3.jpg Work - American Portraiture https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1561733236520-2NYS7VR3NSFPRAUQHIBH/american-portraiture-4.jpg Work - 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