Adobe and Reddit partnered to create the Internet’s largest collaborative canvas

Every day, Reddit’s 430M active users contribute over 100,000 original pieces of art to the platform each month. Living up to its brand purpose in a way that added unique value to the Reddit community, Adobe sponsored the r/Layer community, generating 150,000+ original artworks submitted by Redditors in only a few days.

r/Layer drove massive amounts of organic conversation through Reddit communities

Our founder led strategy for the special projects team within Reddit responsible for ideating and producing this campaign, partnering with Adobe and their creative and media agencies during execution.