How a little robot named Cozmo got lost on Reddit
Cozmo was a little robot with a big personality
Anki, a robotics company that launched on the Apple’s Worldwide Developer’s Conference in 2010, developed a little toy robot named Cozmo. Cozmo was meant to be a friendly face of robotics. Not only was he a fun digital pet, he was controllable by a visual programming language that helped kids learn to code.
When Wieden+Kennedy approached Reddit to introduce Cozmo to the community, teams combined to develop Cozmo Gets Lost in Reddit—a series of digital escape rooms that required Redditors to vote together on the correct solutions to puzzles. Once all the puzzles were solved, Cozmo was able to reach the Front Page—which he absolutely did.
Redditors navigated rooms like…
r/MemeEconomy
based on the Reddit community that “trades” memes on a mock stock market.
r/Showerthoughts
based on the community dedicated to “sharing those miniature epiphanies you have that highlight the oddities within the familiar.”
r/WhatCouldGoWrong
where Cozmo flung himself on a trebuchet (Reddit’s favorite siege weapon) into a target.
r/Gaming
where Cozmo played a throw-back-style text-based dungeon crawler.
6 hours
of interactive, choose-your-own-adventure livestream
7
subreddit-themed escape rooms
24 hours
on the Reddit Front Page
1
goofy little robot
The most engaging campaign on Reddit
(when it debuted in Nov 2017)
