Hosting Audi’s Think Faster AMAs at 130+ MPH
Audi elevated a time-honored Reddit tradition by livestreaming celebrity AMAs (“Ask Me Anything”) from a professional racetrack
Think Faster drove 29.7M media impressions and 2.8M social impressions in 48 hours
Every day, celebrities, scientists, authors, activists, and people with generally interesting life experience come to Reddit to host AMAs (“Ask Me Anything”). Usually, AMAs are text-based interactions wherein users ask questions, vote on which questions they want to see answered, and the AMA host responds to the top-voted questions.
Audi leaned into the Reddit culture by delivering AMAs via livestream from a racetrack—with professional race car drivers reaching 130+ MPH while celebrities like Adam Scott and Elizabeth Banks.
Press Coverage
Audi Think Faster was led by MTZHF and produced by Pretty Bird. Our founder, Joe Federer, led platform strategy while Head of Brand Strategy at Reddit.